The European Petrochemical Association (EPCA) launches its 3rd education
film during the Berlin mini-MARATHON // Superheroes show the importance of
having a STEM educational background and underscore the innovative,
multidisciplinary and cooperative approaches of the chemical industry.
*Brussels/Berlin, September 14th, 2015. As part of its educational
activities, EPCA (The European Petrochemical Association) presents its
third education film “Petro & Chemistry: Partnership for a Better Life”.
With the help of different smart characters, all based on job profiles
found in the industry, this computer-generated animation film – unique in
the petrochemical industry – shows how our daily lives rely on petroleum
derivatives and the chemical industry in one way or another. The film is
part of a series of education films and will first be presented at the
mini- MARATHON in Berlin. EPCA is the official partner of the mini-MARATHON
and aims to stimulate interest in chemistry and STEM1 education amongst
young girls and boys.*
Many European countries share a common challenge: they lack STEM-educated
young girls and boys. Over the past few years there has been a significant
lack of young people opting for an education and career in or for the
chemical industry. Being the quality network for the global chemical
business community in Europe and therefore directly affected by this
development, EPCA has made it a priority project to inspire young people
and foster their interest in the sciences.
The educational film “Petro & Chemistry: Partnership for a Better Life”
shows the link between crude oil & natural gas and the petrochemical
industry which transforms oil & gas derivatives into valuable materials
with a clear focus on diversity and gender inclusion amongst its
characters. The protagonists are Amir (the driller), Ingrid (the chemical
producer), Wang (the transporter), Oilivia (the innovator) and the
team-mascot Petro, a high-tech drone made of lightweight plastic powered by
solar energy. Together they demonstrate in a playful and tangible way how
the chemical industry contributes to the quality of life of today’s society
whilst offering sustainable solutions. For example, access to renewable
energies and providing advanced technologies for mobility, lifestyle and
safety. In addition, petrochemical products contribute to sustainable
solutions for the wellbeing and health care of people around the world. It
also underscores the importance of people with a STEM education in the
petrochemical industry.
EPCA has created a teaser prior to the official launch of the film which
can be seen on the EPCA website: epca.eu/education/petro.
“We have to convince them that studying science will give them a life that
is challenging and well rewarded, and allow them to work in an industry
that makes innovative products and provides solutions to challenges such as
water scarcity, hunger, and climate change”, says Tom Crotty, President of
EPCA.
The film was created in cooperation with EPCA’s education partners UNESCO
and European Schoolnet, a network of 31 European Ministries of Education,
and aims to reach and inspire young people between the ages of 10 and 18.
The film will be published on the EPCA website, YouTube channel, the member
companies and industry partner organizations and will also be distributed
by UNESCO to its network of 9,000 partner schools.
In addition to films, EPCA’s educational activities include STEM awareness
raising campaigns in partnership with UNESCO and European Schoolnet. EPCA
has engaged in such activities since the International Year of Chemistry in
2011.
*Picture Captions*
[Picture: Petro & Chemistry Partnership for a Better Life.jpg]
The protagonists Oilivia (the innovator), Wang (the transporter), Amir (the
driller) and Ingrid (the
chemical producer) and the team-mascot Petro – the Amazing PTR_OIL
Super-Drone –made of
lightweight plastic powered by solar energy, on their mission for a more
sustainable future.
Picture source: EPCA
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