The TTLT's Purpose and Attraction subgroup works to change that. By partnering with educators, supporting STEM initiatives across Europe, and amplifying the voices of people already building rewarding careers in the sector, we aim to inspire a new generation of talent to see petrochemicals as a place of purpose, innovation and opportunity.

What we focus on

We work to understand the barriers that prevent young people and career changers  from considering the industry, and to build practical responses. This includes supporting teachers and schools through European STEM education networks, engaging university students through creative challenges and competitions, and helping member companies tell more compelling stories about what working in petrochemicals actually means.

Current initiatives

• Supporting Science on Stage, a European network empowering teachers to share innovative approaches to STEM education
• A Pan-European STEM Challenge - a competition inviting university students to reimagine how chemistry and the chemical industry can appeal to their generation, with winning entries showcased at the EPCA Annual Meeting (more details to come)
• Industry research and reporting on the STEM talent gap, shared with member companies to inform their own attraction strategies