On the occasion of the International Year o f Chemistry, EPCA (European Petrochemical Association) together with UNESCO (United Nationals Educational, Scientific and Cultural Organization) and IUPAC (International Union of Pure and Applied Chemistry) have jointly produced a film. The film is called “CHEMISTRY : ALL ABOUT YOU” and informs the general public that chemistry meets the world’s needs, is creative and is building our future, inspires young people and celebrates the continued contribution of women to science. You can view the film on the EPCA website www.epca.eu. The film targets young people in the 16 to 20 age group. The film shows the importance of chemistry in our daily lives. It explains how chemistry provides the global population with access, in a sustainable way, to drinking water, food, clothing, health and health care, energy‐ and emission‐friendly housing, transport, communication and education. At the same time it underlines the importance of women in chemistry on the occasion of the centennial of the 1911 Chemistry Nobel Prize to Marie Sklodowska Curie. EPCA, UNESCO and IUPAC have established a partnership to make and distribute this film throughout their respective networks worldwide. The film will be shown for the first time in the UNESCO building in Paris at the launch of the International Year of Chemistry on 27 January 2011. The film is available as a 3’37” spot and a 30” trailer. As of day it will be available in the social media YouTube, Twitter and Facebook. Later this year the film will also be shown at the EPCA Annual Meeting in Berlin and on the occasion of the closing ceremony in Brussels in December. This initiative supports EPCA’s efforts to promote chemistry worldwide as a provider of sustainable solutions for the world’s global challenges. It helps to explain to a general audience how the chemical industry helps to make the world a better, safer, more enjoyable place to be. In case you would like to post this film on your websites, please contact communications@epca.eu.