“It’s fi tting in the International Year of Chemistry, that this Meeting’s theme – The Chemical Industry: 95% of the World around Us – links us and our industry to the lives of people all around the world,” said EPCA President Tom Crotty, welcoming a record-breaking 2,500-plus delegates to Berlin, at the opening session of the 2011 Annual Meeting. It provides a timely reminder of the positive contribution our industry’s products and processes continue to make to our standards of living, health and the environment, he continued. *Tom Crotty* Director, Ineos Group EPCA President Yet the “paradox is that an industry so central to the lives of people has to work so hard to be recognised as a force for good, not bad,” Crotty noted. Despite being a key supplier to almost all industries, and helping to transform the delivery of potable water, food, clothing, healthcare, education, transportation, industrial production, communications and entertainment, the chemical industry is still viewed in a negative light. “Our successes go unnoticed and our failures get shouted from the rooftops. Yet without us, people wouldn’t have the aspirins that cure their headaches or the toothpastes that clean their teeth, and their mobile phones wouldn’t work. So we need to speak out, to get them to realise how critical chemistry and this industry is to all our lives!” said the Ineos executive. Holding a positively themed meeting in Berlin was entirely appropriate, Crotty told delegates. “Germany’s chemical industry has done brilliantly in conveying its [benefi cial] contributions. This is the only country in Europe where our industry and our products have a positive image.” Speaking immediately after the audience had seen the short EPCA-sponsored fi lm Chemistry: All About You, the Association’s President outlined how EPCA and UNESCO are working together to promote the industry among younger people. The aim is to help them understand the importance and contribution of chemistry to their lives and to attract new talents to the industry. It is a challenge he urged everyone in the industry to take up. *The paradox is that an industry so central to the lives of people has to work so hard to be recognised as a force for good, not bad.* *SUMMARY* *day 1* *GENERAL BUSINESSSESSIONS* *INTRODUCTION* • Tom Crotty, Director,Ineos Group, EPCA President *p1* • Nadine Dereza, Moderator *p3* *KEYNOTE SPEECH* • Jeroen van der Veer, Chief ExecutiveRoyal Dutch Shell (2004-2009) *p4* *PANEL p6* “2011 IYC and the Impact of the Chemical Industry” *Presentations :* Timothy Hanley, Global Chemical Industry Group Leader, Deloitte Touche Tohmatsu Anne Lise Kjaer, Global Futurist and Founder of Kjaer Global Dr. Giorgio Squinzi, CEO, Mapei, President Cefic *Panel Debate :* Timothy Hanley, Global Chemical Industry Group Leader, Deloitte Touche Tohmatsu Anne Lise Kjaer, Global Futurist and Founder of Kjaer Global Dr. Giorgio Squinzi, CEO, Mapei, President Cefic Jeroen van der Veer, Chief Executive RoyalDutch Shell (2004-2009) and Nadine Dereza, Panel Moderator *EVENING ADDRESS p11* “The Causes and Investment Implications of Dishonest Money” An investor’s view on the current geo-economic situation Marc Faber, Editor and Publisher of “The Gloom, Boom & Doom Report” *day 2* *CLOSING LUNCH p12* *Middle East, Education and Sustainability”Her Majesty Queen Noor of Jordan* *SUPPLY CHAIN ANDLOGISTICS LEADERSBREAKFAST p13* Geographical scope, technology, sustainability, complexity and transparency in EPCA’s supply chain spotlightPhilip Browitt, Agility, Chairman EPCA Supply Chain Program Committee, member of the EPCA Executive Committee *STUDENTS WORKSHOP p15* Meeting the industry’s professionals Meeting EPCA Past Presidents and Honorary Board Members • Chairman : Rein Willems, ex Royal Dutch Shell, former EPCA President Meeting members of the Young EPCA Think Tank (YETT) • Nathalie Brunelle, Chairperson YETT, Vice President Marketing & Sales Base Chemicals Total Petrochemicals Discovering the Supply Chain and Logistics • Paul Gooch, The Logical Group, Member of the EPCA Supply Chain Program Committee Forging new partnerships between industry and academic • Dr. Arvind Natu, Indian Institute of Science Education and Research